Software that works where it matters — on the floor, on the screen, in the field.
Brandelero develops focused software products and delivers strategic consulting for industrial operations, digital communication, and out-of-home media. Three distinct offerings, one engineering backbone.
Vertical software for complex environments
Most software companies chase horizontal scale. We chose depth. Every product and service Brandelero delivers is purpose-built for a specific, demanding context — manufacturing floors, corporate display networks, regional out-of-home advertising — where off-the-shelf tools consistently fall short.
Founded by Vitor Brandelero, the company combines hands-on engineering with an operator's understanding of real-world constraints: unreliable networks, legacy ERPs, strict media regulations, and the relentless pressure to show measurable results. Our code runs in environments where failure is expensive.
Sig X — Content Management for Digital Screens
A cloud-based platform for scheduling, distributing and monitoring content across any network of displays — from a single reception screen to a nationwide retail rollout.
OpenMES — Shop-Floor Intelligence
A Manufacturing Execution System that bridges factory equipment and ERP systems, giving production managers live visibility into output, downtime and quality events.
Átrio DOOH — Regional Out-of-Home Advertising
A programmatic-ready digital out-of-home media network serving the southwest region of Paraná, Brazil — connecting local and national brands with high-footfall audiences.
Technology Consulting
Advisory engagements helping businesses evaluate, architect and implement software solutions — from early feasibility to go-live support and team enablement.
Digital signage that earns its place on the wall
Sig X is a complete content management platform for networked digital displays. Whether you manage screens in a corporate lobby, a hospital waiting area, a supermarket aisle, or a university campus, Sig X gives you centralized control with the flexibility to schedule different content for different locations, times of day, and audience contexts.
The platform is designed to eliminate the operational friction that makes most screen networks a liability rather than an asset: missed updates, expired promotional content, manual USB distribution, and zero visibility into what is actually showing where. Sig X replaces all of that with a browser-based dashboard, real-time player monitoring, and an intuitive scheduling engine any non-technical team member can use.
What's Included
- Cloud-based CMS with role-based access — marketing teams publish independently without IT tickets
- Multi-zone layout editor supporting video, images, HTML widgets, RSS feeds, and live data sources
- Time-based and location-based scheduling with recurrence rules and content expiry
- Real-time player health monitoring — know instantly when any screen goes offline
- Support for Windows, Linux, and Android-based media players across mixed hardware environments
- Proof-of-play reporting and content audit logs for compliance and campaign accountability
- API access for integration with ERP data, pricing systems, and third-party content providers
Business outcome: Operations teams reduce content update time by an order of magnitude, eliminating manual distribution entirely. Marketing gains confidence that approved content is live, on schedule, and correctly displayed — without depending on IT or on-site staff at every location.
X
Retail & QSR Networks
Synchronize promotional content, pricing and offers across dozens or hundreds of stores. Content goes live the moment you schedule it — no physical media, no store-level IT.
Corporate Communications
Display KPI dashboards, HR announcements, safety messaging and live data feeds on screens throughout your offices and production facilities.
Healthcare & Public Spaces
Manage wayfinding, queue information, and compliance notices for regulated environments with full content audit trails and scheduled messaging windows.
Connect the shop floor to the boardroom
OpenMES is a Manufacturing Execution System built to close the information gap between factory equipment and enterprise planning. Most industrial businesses still rely on manual production logs, spreadsheets, or costly proprietary SCADA systems to understand what is happening on the floor. OpenMES replaces that guesswork with real-time data collection, structured production records, and direct ERP integration.
The platform connects to machinery via standard industrial protocols, captures production events as they happen, and surfaces actionable metrics in dashboards that production supervisors, quality managers, and plant directors actually use. Where conventional MES installations require months of customization and specialized integrators, OpenMES is designed for pragmatic, fast deployment in mid-sized industrial environments.
What's Included
- Real-time production monitoring: units produced, cycle times, OEE, and shift performance tracked automatically
- Downtime logging and root-cause categorization — distinguish planned stoppages from breakdowns and quality holds
- Bi-directional ERP integration via REST API or standard connectors — production orders flow in, confirmations flow out
- Quality event capture at the machine or operator level with configurable reject categories
- Role-differentiated dashboards for operators, supervisors, and plant management
- Shift and daily production reports generated automatically — no manual data entry at end of shift
- Configurable alerting for threshold breaches, downtime events, and production deviations
- Cloud or on-premises deployment to meet your data sovereignty and security requirements
Business outcome: Plant managers gain accurate, live production visibility without relying on supervisor estimates or end-of-day reports. ERP data becomes trustworthy. Downtime is identified and addressed faster. And the production record exists as a structured, auditable dataset — not a stack of paper forms.
Production Order Management
Import orders directly from your ERP. Operators receive work instructions on terminal screens; completions and rejects write back automatically — no double-entry.
Downtime Intelligence
Every stoppage is timestamped and categorized. Over weeks, patterns emerge — the machines that need attention, the shifts where output drops, the root causes worth investing to fix.
Designed for Real Factories
Operator interfaces work on rugged touch terminals in noisy, dusty environments. Offline-tolerant data collection means a network drop doesn't lose your production records.
Reach real audiences in southwest Paraná
Átrio is Brandelero's digital out-of-home media network, operating in the southwest region of Paraná state. The network places digital display panels in high-footfall locations — shopping centres, commercial streets, service areas, and transit hubs — giving brands a premium, flexible alternative to traditional static outdoor advertising.
Unlike print billboards with long lead times and fixed creative, Átrio's digital panels allow content to be updated on short notice, rotated across multiple advertisers programmatically, and targeted by time of day, day of week, or local events. For regional businesses, this means genuinely affordable, well-positioned exposure to local audiences. For national brands entering the region, it means presence without the operational complexity of managing physical assets.
What's Included
- Premium digital panel placements in high-traffic locations across southwest Paraná
- Flexible campaign booking — daily, weekly, or monthly — with no long-term contract lock-in for standard formats
- Fast creative turnaround: content updated remotely within hours, not weeks
- Time-of-day targeting to align exposure with peak audience moments — morning commute, lunch traffic, weekend shopping
- Campaign performance reporting with estimated impressions and display frequency data
- Creative production advisory for advertisers who need support developing screen-optimized artwork
- Multi-panel packages for brands seeking broader regional coverage across multiple sites simultaneously
Business outcome: Local businesses gain affordable, high-visibility brand presence in their market without the overhead of traditional outdoor contracts. National brands activate the southwest Paraná market quickly, with creative control and measurable delivery that print media cannot offer.
MEDIA
PR
Local Business Campaigns
Drive foot traffic and brand recognition in your home market with display packages sized for the budgets of growing regional businesses — without the opacity of traditional media buying.
National Brand Activation
Enter the southwest Paraná market with confidence. Átrio's panel network delivers measurable presence in a region with a strong agri-industrial economy and a commercially active consumer base.
Event & Seasonal Campaigns
React to local events, harvest seasons, trade fair schedules, and seasonal buying moments. Content goes live fast — competitive advantage in time-sensitive advertising windows.
Consulting without the buzzwords
Alongside its products, Brandelero takes on selective consulting engagements for businesses navigating software decisions in industrial, retail, and communications contexts. These aren't framework exercises or strategy decks left in a drawer — they are hands-on engagements where the same team that builds production software helps you make and implement the right technical choices.
Engagements typically cover a defined scope with concrete deliverables: an architecture recommendation, a vendor evaluation, an integration design, or a build-versus-buy analysis grounded in real implementation experience.
Technology Evaluation & Vendor Selection
Independent assessment of software vendors, platforms, and tools for your specific operational context. We've evaluated MES, ERP, digital signage, and IoT platforms across industrial and commercial settings — and we have no vendor affiliations that compromise our recommendations.
System Integration Architecture
Design of integration layers between factory systems, ERPs, and third-party platforms. We define data flows, protocol choices, error handling, and monitoring strategies before a line of code is written — reducing expensive rework downstream.
Digital Signage Network Strategy
For organisations planning a screen network deployment, we advise on hardware selection, network infrastructure requirements, content governance, and CMS platform choice — drawing directly on the operational experience of running Sig X in production environments.
Production Data & OEE Improvement
Structured workshops and data analysis engagements for manufacturing businesses looking to understand and improve their Overall Equipment Effectiveness. We move quickly from baseline measurement to prioritized improvement actions with quantified impact estimates.
Custom Software Development
For requirements that fall outside our existing products, Brandelero develops bespoke applications with the same engineering discipline applied to Sig X and OpenMES. We take on projects where the problem is well-defined, the client is engaged, and the outcome is measurable.
How an engagement unfolds
Understand the actual problem
Before proposing anything, we spend time understanding your operations, constraints, and what a successful outcome genuinely looks like — not what sounds good in a proposal.
Define scope honestly
We scope work to what can be delivered well, not to what fills a budget. If an existing product fits your need, we'll tell you. If it doesn't, we'll say that too.
Build and iterate with you
Product deployments and custom builds proceed in short cycles with regular checkpoints. You see working software early and influence direction before commitments are locked in.
Measure what we said we'd deliver
Every engagement ends with a defined outcome metric — production data quality, content uptime, campaign delivery — not a sign-off on documents.
Ready to talk about your situation?
Whether you want to deploy Sig X across your display network, bring OpenMES to your production floor, advertise through Átrio in southwest Paraná, or explore a consulting engagement — the conversation starts the same way: directly, with the people who build the work.